Racing towards a more sustainable future with Upstream’s carbon removal program
By Anastasia Samaras
Recently, we announced the launch of Upstream Accelerate, a way for athletes to raise sponsorship by selling Collectibles to their fans leveraging email and social media. Our first initiative with Upstream Accelerate is with the Motorsports community, where racing fans get the opportunity to sponsor some of their favorite athletes.
Race Without A Trace™
With this initiative comes an exciting addition for racers who are working towards a more sustainable future….Race Without A Trace™, Upstream’s carbon removal program!
Upstream is proud to offer racers the opportunity to drive change by purchasing carbon removal units and linking them to a digital replica of a racecar on Upstream for a transparent and immutable record of sustainability.
Just 4 easy steps!
- Create Your Racecar Profiles: Open Upstream, tap ‘Collectibles’ in the top navigation, then tap ‘Add Car.’ Add a photo and enter a name for the car you’re registering. Then tap ‘Add Car’ again.
- Buy Carbon Removal Units: Enter the total liters of fuel consumed for a race event/journey and tap ‘Pay Now.’ These units are linked to your digital racecar, and this record is available publicly for fans to follow along by scanning your car’s QR code.
- Record Your Contributions: Each carbon removal unit purchased is immortalized with a unique Upstream digital receipt that’s timestamped on a blockchain for a permanent history of your carbon removal contributions. View under ‘My Cars.’
- Add New Digital Vehicles to Your Fleet: Continue purchasing carbon removal units linked to the same digital racecar, or create more digital racecars or transport trucks, for each race event. Display your fleet on your site or social media.
Let’s break down the impact you can make
- During a typical race weekend, a race car may consume around ~200 liters of fuel.
- It is known that burning a liter of petrol emits approximately 2.35 kilograms of CO₂.
- That means a single race could generate 470kg of CO₂, which at $0.58* per kilogram of carbon removal, means that it costs $271 to remove this race event’s carbon emissions!
How it works
Upstream purchases carbon removal units from Frontier’s growing portfolio and sells 1:1 to racers. These carbon removal unit purchases are linked to a digital racecar, and when the racecar is scanned, a history of these purchases is displayed.
Frontier is an advanced market commitment to buy $1B+ of permanent carbon removal between 2022 and 2030. It was founded by Stripe, Alphabet, Shopify, Meta, McKinsey, and tens of thousands of businesses using Stripe Climate.
By participating in Upstream’s carbon removal program, you’re not just racing for the win, you’re racing without a trace! Take the checkered flag for both speed and sustainability — download the Upstream app today and get started!
Together, let’s shift gears towards a transparent and immutable record of sustainability, one race at a time!
To learn more and to start your program, reach out to our team at hello@upstream.exchange.
Disclaimers:
U.S. persons may not deposit, buy, or sell securities on Upstream. Anyone may buy and sell Collectibles on Upstream.
This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted. Collectibles have no royalties, equity ownership, or dividends. Collectibles are for utility, collection, redemption, or display purposes only. Anyone may buy and sell Collectibles on Upstream. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgment.
Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority, https://fsaseychelles.sc/, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.
Collectible products are akin to a digital sticker of an underlying artwork and should not be considered a financial investment; a security token, an e-money token, or a form of digital currency. Collectibles should not, therefore, be purchased by anyone seeking financial gain or with an expectation to profit from the purchase, ownership in the entity, dividends or distributions, sale or resale of a Collectible. By buying a Collectible, you agree that you are not doing so for investment purposes or for the purposes of obtaining a security or an appreciating asset. You understand that the benefit you receive for buying a Collectible is limited to supporting athletes, celebrities and other brands. You also acknowledge that ownership of a Collectible does not carry with it any rights, express or implied, including (without limitation) copyright, trademarks or other intellectual property or proprietary rights in and to the underlying artwork. The copyright to the digital artwork remains with the copyright holder.
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