Introducing Upstream’s Dual Listing Issuer: Brera Holdings PLC
1.For the Upstream community who may not know you yet, please give a short intro on who your company is.
We are the first publicly-listed football (American soccer) focused company in the world of professional sports multi-club ownership and investment (Nasdaq: BREA). Brera currently owns and operates top-division football teams in Macedonia, Mozambique, and Mongolia, in addition to our legacy club Brera Milano FC in Italy. Brera is focused on expanding its social impact football business by developing a global portfolio of emerging football and other sports clubs with increased opportunities to earn tournament prizes, gain sponsorships, and provide other professional football- and sports-related consulting services.
2. What’s one or two of your biggest initiatives this year as a company?
In 2024, the Company announced the launch of a proactive search for an Italian Serie B football club target designed to bring multi-club ownership of the highest tiers of professional sports ownership to mass investors through the Company’s Nasdaq-listed shares. Also in 2024, the Brera Holdings Advisory Board was established with MLS founder and World Cup director Alan Rothenberg, luxury lifestyle executive Massimo Ferragamo, sports business leaders Paul Tosetti and Marshall Geller, and Italian football icon Giuseppe Rossi.
3. What’s a recent trend in your industry that you believe sets up your company for success?
According to Nasdaq’s Chief Economist in September 2024: Equity listings of pro sports teams are a win-win-win for owners, investors, and leagues
Lots of other enterprises trade on exchanges. For team owners, trading provides liquidity that allows ownership to change hands more easily and price discovery to more transparently show a franchise’s value. It also increases the pool of potential buyers from a few billionaires to a few billion people.
Today, investors only have a few options if they want to invest in sports teams. But, with all the potential benefits to being publicly traded, it might make sense for more teams to join the Atlanta Braves and F1 on Nasdaq.
4. Why should shareholders be excited about the dual listing with Upstream?
The Upstream dual listing for Brera’s Nasdaq shares further democratizes ownership to broader and deeper groups of investors including fans and followers of Brera’s top-division football teams in such diverse geographies as Macedonia, Mozambique, Mongolia and Australia. The ease and efficiency of opening an Upstream account and transacting in Brera’s shares is unparalleled and completely compliant. As we expand into other countries and buy teams with significant fan bases, opening up Brera shares to and through ticket holders as in-match promotions and loyalty rewards are among the exciting possibilities.
5. Where can shareholders learn more about your dual listing and how to participate in digital rewards.
https://breraholdings.com/investor-relations