Category Archives: NFTs

Out with the old, in with the new wave of utility-focused, community-driven NFTs By Anastasia Samaras In the early days of non-fungible tokens (NFTs), the spotlight was on high-priced, speculative digital artwork. The market ballooned to $2.6B¹ and NFTs were being paraded around the internet by proud owners. Still, the majority of people were left […]Continue Reading

Upstream paves the way for the future of ads in Web3 with new advertising service that pays users for their attention by Fernanda De La Torre The biggest tech companies made over $384 billion from advertising last year, thanks to user data.¹ How much did their users earn? Zero. Upstream believes you should be paid […]Continue Reading

NFTs creating modern digital experiences for hotels, casinos & more! By Anastasia Samaras The majority of early NFT interactions revolved around the trade of speculative digital collectibles, such as unique profile picture NFTs like Bored Ape Yacht Club and other digital art. With the first NFT frenzy slowing down, we believe the next generation of […]Continue Reading

Privacy, anonymity, data control; how online transactions be affected by the move from Web2 to Web3 By Fernanda De La Torre We’ve seen the evolution of the internet from Web1, a “read-only” Web, to Web2, nicknamed the social web where users can interact with the content, and now we’re on our way to Web3. Web3 […]Continue Reading

From Ticketed Events to Memberships; Redeemable NFTs Unlock New Potential for Brands and Creators Entering Web3 By Anastasia Samaras Upstream is excited to announce the launch of ‘Redeemable NFTs’ as part of its suite of unique NFT integrations that work to usher in the next generation of fan engagement-focused digital collectibles. What are Redeemable NFTs? […]Continue Reading

John Askew, Quenton Brown, and Jawed Halepota join Upstream’s Sports and Entertainment Division By Anastasia SamarasThis week we announced that John Askew, COO and part owner of Primetime Basketball League, and Liquid Royalty Co-Founders Quenton Brown and Jawed Halepota have joined Upstream’s growing client management team! John, Quenton, and Jaweds’ networks and experience bring Upstream […]Continue Reading

First to launch this NFT category on Upstream is Cam Harris, IFBB professional Men’s Physique athlete By Fernanda De La Torre We’re excited to introduce Soulbound NFTs, the newest NFT category available for Upstream’s verified NFT creator community to sell on our NFT marketplace. Soulbound NFTs are digital collectibles that cannot be transferred or sold […]Continue Reading

Introducing Fan Engagement NFTs to Retired and Professional Athletes along with SportVEST’s L3GENDZ Metaverse Brand By Anastasia Samaras This week we announced that SportVEST has joined Upstream to introduce NFTs to SportVEST’s ecosystem of sports legends, leagues, teams, and athletes! This exciting relationship will initially work to drive SportVEST’s NFT initiatives for their L3GENDZ metaverse […]Continue Reading

Upstream’s Brand Ambassador Launches NFT Commemorating NFL Hall of Fame Moment This week we announced that NFL Hall of Famer and Upstream brand ambassador, Edgerrin James, has launched his first limited edition NFTs using Upstream’s carbon neutral, user-friendly exchange. The digital collectibles are now available for purchase on Upstream! We’re excited to have Edgerrin James be […]Continue Reading

Bringing Digital Collectibles to the $1B Global Vinyl Record Market By Anastasia Samaras This week we announced that the world-renowned Hip-hop music and merchandising company Ruffnation Entertainment has joined Upstream to bring blockchain authenticity and Web 3.0 experiences to the resurging vinyl record community. Ruffnation aims to integrate digital collectibles (NFTs) into their vinyl sales […]Continue Reading