Introducing Fan Engagement NFTs to Retired and Professional Athletes along with SportVEST’s L3GENDZ Metaverse Brand

By Anastasia Samaras

This week we announced that SportVEST has joined Upstream to introduce NFTs to SportVEST’s ecosystem of sports legends, leagues, teams, and athletes!

This exciting relationship will initially work to drive SportVEST’s NFT initiatives for their L3GENDZ metaverse brand across Esports and gaming.

Welcome SportVEST

“We created SportVEST with the long-term vision to bring exciting innovation to the masses while having a positive social impact through two transformative areas, sports, and technology,” says CEO of SportVEST Vic Bakunoff.

SportVEST supplies alternative revenue stream opportunities for its consortium of retired pro athletes from the NFL, MLB, NHL, NHL, NASCAR; Olympians, and companies innovating across gaming, fan engagement, and media technologies.

Their most recent project, L3GENDZ OF SPORT, is an arcade-style metaverse game that features limited edition NFT avatars and collector edition sets. Leveraging Upstream’s regulated, simplified NFT creator tools and exchange, SportVEST will bring unique digital collectibles and Web 3.0 trading experiences to the company’s deep portfolio of sports legends.

Sports, Esports, & Web3.0

Both the sport and Esport worlds thrive on establishing deep, long-lasting relationships with their fan bases. With the rise of NFTs and metaverses, the ability to expand fan engagement opportunities and create immersive experiences has greatly increased.

Especially considering today’s teens are growing up with an innate understanding of blockchain and digital merchandise through games like Fortnite and Roblox, it’s the ideal time to make a digital footprint in Web 3.0. This is tied with Upstream’s methodology which focuses on community building and simplifying the NFT experience by creating a natural bridge.

Upstream Made Simple

“With the gaming and sports industries shift towards Web 3.0, now is the perfect time to enter the billion-dollar NFT market,” says Upstream Co-founder Mark Elenowitz. “Upstream’s methodology makes it an easy transition for athletes and brands to integrate NFTs into their growth strategies while protecting their brand.”

Upstream, a carbon-neutral Ethereum layer-2 platform, is uniquely positioned to support brands seeking to create immersive fan engagement experiences with NFTs and bring them into metaverses. With in-app wallet creation, familiar payment ramps including PayPal, credit, debit, and USDC digital currency, and no gas fees charged to users; Upstream users avoid common entry barriers.

“Upstream’s mission to make digital collectible (NFTs) accessible to the masses aligns perfectly with our goal and we look forward to helping make that a reality,” says CEO of SportVEST Vic Bakunoff.

Upstream will work collaboratively with SportVEST to introduce a new way for fans to interact with their favorite athletes through the use of NFTs and Web 3.0 technology.

Fans on Upstream may seamlessly purchase NFTs using PayPal, debit, credit, USDC digital currency, and traditional bank payments. Upstream is 100% carbon neutral and doesn’t charge users gas fees.

SportVEST joins Upstream’s growing ecosystem which features sports, music, and entertainment heavyweights including NBA Hall of Famer Dominique Wilkins, NFL Hall of Famer Edgerrin James, Antrel Rolle, BRON Studios, Ruffnation Entertainment, and more.

Interested parties can learn more at or reach the team at

About Upstream:

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange will enable investors to trade NFTs, shares in IPOs, crowdfunded companies, U.S. & Int’l. equities, and celebrity ventures directly from the app: Interested issuers can reach the team at

About MERJ:

MERJ Exchange (MERJ) operates Upstream as a fully regulated and licensed integrated securities exchange, clearing system and depository for digital and non-digital securities. MERJ is an affiliate of the World Federation of Exchanges (WFE), recognized by HM Revenue and Customs UK, a full member of the Association of National Numbering Agencies (ANNA) and a Qualifying Foreign Exchange for OTC Markets in the US. MERJ is also a member of the Sustainable Stock Exchanges Initiative. Visit to learn more.

About Horizon:

Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Our in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally. Learn more at


*NFTs received have no economic value, royalties, equity ownership, or dividends. NFTs are for utility, collection, and display only.

*U.S. investors are not permitted to trade in upstream listed securities. U.S. and Canadian citizens will only be able to trade in a security they currently own that has listed on upstream for liquidation only.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges and full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement and registry. It operates a fair and transparent marketplace in line with international best practice and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings and notification requirements, as well compliance with applicable quantitative and qualitative listing standards.

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