How brands can benefit from adding NFTs to their traditional rewards program

How digital collectibles can drive engagement, foot traffic, and convert to more sales! By Anastasia Samaras In the rapidly evolving digital landscape, traditional approaches to rewarding customer loyalty have the potential to undergo a remarkable evolution. The emergence of non-fungible tokens (NFTs) has brought a wave of innovation, allowing brands to redefine the way they […]Continue Reading

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Exploring Upstream’s Cutting-Edge Geofenced NFTs

How Upstream combines location and blockchain technology to create meaningful interactions for brands and their fans By Fernanda De La Torre We’re excited to announce the launch of our enhanced geofenced NFTs on Upstream! This groundbreaking feature aims to provide brands, companies, and public figures with a unique avenue for releasing digital collectibles and offers […]Continue Reading

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What is DeFi and how does Upstream fit in?

An introduction to DeFi and how Upstream is making it more accessible with its blockchain-powered retail trading app By Anastasia Samaras Decentralized Finance (DeFi) Decentralized Finance, or DeFi, falls deep within the crypto sector of fintech. It refers to digital assets, financial smart contracts, protocols, and applications (dApps) built on decentralized blockchains, most commonly Ethereum. […]Continue Reading

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Upstream Up Close Recap: Digital Coupons

Exploring Upstream’s digital coupon program that aims to turn shareholders into customers and customers into shareholders. by Fernanda De La Torre This week, the Upstream team published the sixth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This sixth episode touches on […]Continue Reading

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How to build a supportive NFT community on Discord

Leverage Discord to expand your NFT audience By Anastasia Samaras Non-fungible tokens (NFTs) have the potential to revolutionize the way we interact with and own digital assets. However, in order to be successful, NFT projects need to overly communicate with their audience to share important updates, answer questions, and most importantly bring the community together to […]Continue Reading

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Westmount Capital and Horizon Fintex Team Up to Advance Digital-First Capital Market Goals

Westmount Capital to introduce clients to Upstream for secondary trading on the blockchain-powered global market By Fernanda De La Torre Earlier this week, Westmount Capital announced that it had signed a Partnership Agreement with Horizon Fintex Advisors, Ltd. (“HFA”), a registered sponsor advisor to Upstream. This HFA partnership offers Westmount Capital’s Canadian, European, and other […]Continue Reading

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Upstream Up Close: current NFT trends across industries

Take a closer look at current NFT trends in 2023 and how they are changing across industries By Anastasia Samaras This week, the Upstream team published the fifth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This fifth episode focused on current […]Continue Reading

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Dual listing on Upstream for a digital-first approach

How dual listing on Upstream works to connect issuers with a digital first community By Fernanda De La Torre Just this year, Upstream, a MERJ Exchange market, announced its Dual Listing Exchange Program. The program launched with the intention of offering issuers from exchanges all around the world the ability to expand their investor base and liquidity […]Continue Reading

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Infinity Stone Ventures Corp. Cross-Lists on Upstream Under ‘GEMS’

Broadening investor access on a worldwide, digital-first investor platform By Anastasia Samaras This week, we were excited to announce, Infinity Stone Ventures Corp. (CSE: GEMS) (OTC: GEMSF) (FSE: B2I) cross-listed on Upstream under the ticker symbol ‘GEMS’. Infinity Stone’s free digital collectible NFT commemorating the dual listing is available for all Upstream participants to claim with […]Continue Reading

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A dive into the regulatory landscape surrounding NFTs Upstream

An Upstream Up-Close recap on crypto, blockchain, and the implications it may have for NFT regulation By Fernanda De La Torre Last week, the Upstream team published the fourth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15-minute conversations about NFTs, blockchain, and trading on Upstream. The fourth episode explores the current […]Continue Reading

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