ZENITH Automobiles launches Collectibles for fans to sponsor their favorite racecar drivers

By Anastasia Samaras

We’re thrilled to kick things off for Upstream Accelerate, Upstream’s motorsport sponsorship program, with ZENITH Automobiles! 

After ZENITH racing group’s victory at the Ferrari Challenge World Championship 2018, the renowned motorsports company joins the starting line with two of their talented racers, Christophe Hurni and Laura Villars. 

Starting ahead of next week’s race in Le Castellet July 25-28, 2024, Hurni and Villars’ fans can show their support by purchasing the racers’ limited edition race Collectibles on the Upstream app to become official Sponsors. After the race, holders of these Collectibles will receive an exclusive post-race vlog delivered right to their Upstream portfolio to experience closer, personal insights on the race, directly from the racers.

Empowering Athletes & Fans

Upstream Accelerate is an exciting new program designed to bridge the gap between athletes and fans. Through the power of digital collectibles, athletes can raise sponsorship funds while offering their fans exclusive content and a deeper connection.

Here’s how it works:

  • Athletes/Teams Create Collectibles: Design unique digital Collectibles.
  • Fans Show Their Support: Fans become Sponsors by purchasing these Collectibles on the Upstream app using a credit/debit card, PayPal, USDC, or bank payment.
  • Exclusive Content Delivered: Sponsors receive special content like behind-the-scenes footage, personalized messages, or event highlights directly in their Upstream app.

Benefits for Athletes/Teams:

  • Boost Sponsorship & Fan Engagement: Raise funds and connect with fans on a deeper level.
  • No Upfront Costs: Upstream handles the creation, setup, and media for your Collectibles.
  • Reach a Wider Audience: Connect with potential fans on the Upstream platform.

Benefits for Fans:

  • Become a Sponsor: Support your favorite athletes/teams directly as a Sponsor.
  • Exclusive Content: Get access to unique experiences and insights right from your favorite athletes.
  • Join a Community: Connect with other passionate fans.

Upstream Accelerate is a win-win for everyone! Athletes gain valuable support, while fans get a chance to connect with their idols in a meaningful way.

Ready to join the revolution? Download the Upstream app today and explore the exciting world of Upstream Accelerate! Interested parties can reach our team at hello@upstream.exchange to receive more information.

Disclaimers

U.S. persons may not deposit, buy, or sell securities on Upstream. Anyone may buy and sell Collectibles on Upstream.

This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted. Collectibles have no royalties, equity ownership, or dividends. Collectibles are for utility, collection, redemption, or display purposes only. Anyone may buy and sell Collectibles on Upstream. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgment.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority, https://fsaseychelles.sc/, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Collectible products are akin to a digital sticker of an underlying artwork and should not be considered a financial investment; a security token, an e-money token, or a form of digital currency. Collectibles should not, therefore, be purchased by anyone seeking financial gain or with an expectation to profit from the purchase, ownership in the entity, dividends or distributions, sale or resale of a Collectible. By buying a Collectible, you agree that you are not doing so for investment purposes or for the purposes of obtaining a security or an appreciating asset. You understand that the benefit you receive for buying a Collectible is limited to supporting athletes, celebrities and other brands. You also acknowledge that ownership of a Collectible does not carry with it any rights, express or implied, including (without limitation) copyright, trademarks or other intellectual property or proprietary rights in and to the underlying artwork. The copyright to the digital artwork remains with the copyright holder.

Forward-Looking Statements
This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.