Tweet about a project, and fans instantly receive a free NFT in their Upstream portfolio as a reward for their promotion.

By Anastasia Samaras

Upstream is at the cutting edge of unique NFT integrations! Rather than focus on only high-ticket NFTs that may exclude the masses, we support NFTs that usher in the next generation of engagement and Web 3.0.

We’re working with clients across sports, media, and entertainment to offer millions of free, low-cost, and premium NFTs that seamlessly integrate NFTs into fan-loved experiences.

As the first regulated exchange to offer both securities and NFT trading, we offer first-of-their-kind NFT integrations all while being ahead of the game when it comes to brand and fan investor protection measures.

Upstream introduces “NFT Social Mint,” bridging the social web and Web 3.0

Upstream is proud to introduce NFT Social Mint, a unique share-to-receive NFT experience where fans Tweet about a project and instantly receive a free NFT in their Upstream portfolio as a reward for their promotion.*

How it Works

For Celebrities and Brands

  1. Decide which event, merch, or opportunity you want to promote.
  2. Share promotional material with fans and the opportunity to get a free NFT as a reward.
  3. Enjoy fan-driven engagement from the actual Twitter posts and the engagement from fans owning and trading the NFTs.

For Fans

  1. Before the big giveaway, fans download Upstream on their preferred App Store and tap Sign Up. Enter a password that will create your blockchain profile and ‘signing key’.
  2. At the time of the giveaway, promote the project or brand on Twitter along with the provided tags, campaign #, and your public Upstream wallet.
  3. That’s it! Winning fans will receive a push notification that their NFT claim was successful and find the NFT in their portfolio to collect or trade with other fans.

After the share-to-receive NFT release, we can supply brands with a post-campaign report of Twitter followers who participated so they can reach these fans again.

Why it’s Important

We believe features like our share-to-receive NFT experience will remove common barriers to entry and help open the NFT world to the masses.

Currently, most NFT experiences involve linking a wallet through MetaMask, purchasing cryptocurrency, and paying gas fees to participate. On Upstream, we feature a simplified, secure, and eco-friendly user journey for creators and fans that includes in-app wallet creation, no gas fees charged to users, and no prior knowledge of blockchain technology needed to participate.

Other Unique NFT Integrations Upstream Facilitates

  • NFT ticketing
  • Proof of Attendance NFTs
  • Free NFT Airdrops
  • Membership NFTs
  • Profile Picture (PFP)NFTs
  • NFTS with utility functions such as pay-per-view NFTs, Rewards Card NFTs, Content Access NFTs, and more.

Concluding Thoughts

After announcing that Colts Hall of Famer, Edgerrin James, has become a strategic Brand Ambassador, it has become apparent that NFTs continue to pique the interest of many. It is our ambition that by introducing this new NFT integration, millions of users will be able to collect and trade NFTs affiliated with their favorite celebrities, thus shepherding in a new era of fan engagement!

Interested parties can learn more at or reach out to our team at!

*NFTs received have no economic value, royalties, equity ownership, or dividends. NFTs are for collection and display only.

About Upstream

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange enables investors to trade shares in IPOs, NFTs, U.S., and international dual-listed equities, and celebrity ventures directly from the app Interested issuers can reach the team at

About Horizon

Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Their in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally. Learn more at


Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, and a full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All brokerage services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Leave a comment