Jupiter Wellness commences trading on Upstream under JUPW

By Fernanda De La Torre

This week, Jupiter Wellness Inc., a wellness company focused on hair, skin, and sexual wellness, became the second NASDAQ company to dual list on Upstream under the ticker symbol JUPW.

To commemorate the dual listing, Jupiter Wellness released a digital collectible NFT that is available for all Upstream participants to claim with the claim code “JUPW”.

“We are thrilled to be among the first companies to dual list on Upstream’s next generation marketplace,” says Jupiter Wellness CEO, Brian John. “We are adding new value to our shareholders while expanding our company and mission to a modern, global investor-base.”

Global investors can now trade by downloading Upstream from their preferred app store at https://upstream.exchange/, creating an account by tapping sign up, completing a simple KYC identity verification by tapping the settings icon on the home screen and tapping KYC, then funding their account with credit, debit, PayPal, USDC stablecoin or bank payment.*

Details on the Jupiter Wellness listing, how shareholders can deposit shares and trade on Upstream, and how to claim the commemorative NFT can be found at: https://upstream.exchange/jupiterwellness.

Note, U.S. investors are not permitted to purchase Upstream listed securities. U.S. and Canadian citizens will only be able to trade in securities they currently own, that have been listed on Upstream, for liquidation purposes only.

With our second dual listing and more to come, we wanted to answer some common questions to help you get started.

What is a dual listing?

A dual listing is when a company lists its stock on two or more different stock exchanges.

What are the benefits of dual listing on Upstream?

Companies that are approved to dual list on Upstream give international supporters the opportunity to invest with digital currency in the form of USDC stablecoin and other modern payment methods like credit card, debit card, PayPal, and bank payments.

Other reasons include increased liquidity potential, increased access to capital, and longer trading periods. Upstream, a MERJ Exchange market, is open 5 days a week 20 hours a day, Monday to Friday: 10:00am to 06:00am UTC+4 (1:00am to 9:00pm EST).

As a blockchain-powered market, participants on Upstream experience transparent orderbooks which prevents market manipulations like short selling; instant trades and settlements; Web3 integrations including a shareholder reward program where NFTs and digital coupons can be offered for increased revenue potential, company awareness, shareholder engagement; and streamlined shareholder actions.

Upstream dual listing service bridges the regulated-digital and the regulated-traditional securities’ worlds. Interested issuers can learn more at https://upstream.exchange/getlisted.

How does Upstream work to give international investors access to U.S. equities?

Upstream gives international investors streamlined access to U.S. equities through a user-friendly trading app. It gives international investors the unique ability to trade using digital currency in the form of USDC stablecoin, along with credit, debit, PayPal, and traditional bank payments.

Trading-pairs are quoted, traded, and immediately settled exclusively against the exchanges’ 100% collateralized U.S. dollar stablecoin, backed 1-for-1 with users’ deposits of U.S. Dollar fiat currency. Notably, Upstream does not sell its client order flow.

Note, U.S. investors are not permitted to purchase Upstream listed securities. U.S. and Canadian citizens will only be able to trade in securities they currently own, that have been listed on Upstream, for liquidation purposes only.

How do I prepare for a dual listing as an interested investor?

  1. Download Upstream.
  2. Create an account by tapping sign up.
  3. Complete a simple KYC identity verification by tapping the settings icon on the home screen and tapping KYC.
  4. Fund your account by tapping Investor, Fund my account, then your preferred funding method.
  5. That’s it, once the company is listed you’ll be able to find them in the market and purchase shares.

Be sure to follow Upstream on all social platforms to keep up with upcoming and current listings.

How do I deposit my shares on Upstream as an existing investor in the company?

* Share deposits available globally, including U.S. and Canadian citizens and permanent residents.

Depositing your shares into Upstream is easy!

Upstream can accept the shares that you hold in your current brokerage account, shares that are held at the transfer agent in digital book entry, or your physical stock certificate. After creating an Upstream account and completing identity verification, you may transfer your shares to the transfer agent, and request to deposit shares using the app. Shareholders may find step by step instructions on the company’s profile page on Upstream as the exact instructions depend on the issuer’s transfer agent.

How do I purchase shares on Upstream?

*U.S. and Canadian citizens and permanent residents may not purchase shares.

Ready to trade now? Download Upstream on your preferred app store, create an Upstream account with just a password, and instantly fund your account up to $1600 with PayPal or a credit card. You can fund more using fiat or USDC. Then complete a simple KYC process to begin trading on Upstream.

Full instructions:

  1. DOWNLOAD UPSTREAM and tap Sign Up. This will create your blockchain profile and ‘signing key’.
  2. FUND YOUR ACCOUNT. Instantly fund using Credit, Debit, PayPal, or USDC. Tap Investor, Fund My Account, then tap your desired funding method.
    You may also initiate a wire or transfer from your bank using the details provided via email after your KYC identity verification is approved. All Dollar deposits to Upstream accounts, U.S. and non-U.S., are FDIC-insured up to $250,000.
  3. COMPLETE KYC. To complete KYC identity verification, tap the settings icon in the top right of the navigation, then tap KYC. Be sure to have a valid form of ID handy.
  4. PURCHASE SHARES. Navigate to Market and find the listing, tap Buy, enter the number of shares you’d like to purchase and tap Buy. Simply navigate to the Portfolio to find your shares.

*Payments from a bank: If you haven’t already completed KYC identity verification in the app or didn’t select ‘Bank’ as the ‘Deposit From’ option on the payment details page when you completed KYC initially, please go through KYC again. On the payment details page, change the ‘Deposit From’ method by holding and scrolling “Card” until you reach “Bank.” Enter your bank details and intended deposit. Note that the intended deposit doesn’t automatically pull your funds. You will need to initiate a wire or transfer using the details provided via email after your KYC is approved.

What’s the commemorative dual listing NFT about?

We’re a Web3 market, this gives us unique opportunities to engage with supporters while expanding your digital-first community. The commemorative NFT allows issuers to achieve just that while celebrating the dual listing on Upstream.

Upstream also supports NFTs to promote fan engagement and offer rewards to users which may be redeemed for products, services or experiences for added value.

How do I claim free commemorative NFTs?

To commemorate a company’s dual listing, digital collectible NFTs are released for all supporters to claim and begin building their Upstream NFT portfolio. The claim code is typically revealed on the company’s announcement press release, website and social media.

How to claim free NFTs:

  1. DOWNLOAD UPSTREAM and tap Sign Up.
  2. CLAIM NFT. Open Upstream, Tap Investor, NFT, NFT Claim, and Enter Claim Code.
  3. HOLD OR TRADE NFT. Supporters will receive a push notification and find their NFT in their Upstream portfolio.

Please note that anyone may claim this free NFT.

What’s a digital coupon?

A digital coupon is an NFT redeemable for an item or experience as offered by the issuer. Each Redeemable NFT may only be redeemed once. Upon redemption, the Upstream holder will be issued a unique, one-time redemption code to be provided to the issuer to claim their reward.

Upstream issuers’ digital coupons are awarded to all shareholders as a redeemable non-fungible token (NFT), one per shareholder regardless of the number of shares owned as of the record date. The total number of coupons issued shall equal the total number of shareholders of the Company. Shareholders of record will be able to redeem their digital coupon to try the Company’s products first-hand or they can sell the digital coupon to other Upstream users on the Upstream marketplace, which serves to raise awareness of the Company and its products among a new global audience.

Only one digital coupon per shareholder will be granted regardless of the number of shares owned as of the record date. The total number of digital coupons issued shall equal the total number of shareholders of the Company. The digital coupons are not securities and are issued as ERC721 tokens, which are a standard for representing ownership of non-fungible tokens (NFTs), that is, where each token has a unique identifier. The digital coupons may not be withdrawn or transferred from the Upstream app and are only redeemable using the Upstream app. Shareholders that do not wish to redeem their digital coupons may elect to sell their digital coupon on the Upstream NFT marketplace.

Please note that only verified shareholders may claim a digital coupon. Interested participants who are not shareholders may purchase a digital coupon on Upstream’s secondary market only if a shareholder puts their digital coupon up for sale.

How do I claim a digital coupon?

Here’s how shareholders as of the set record date can claim their digital coupon:

  1. Download Upstream and tap Sign Up.
  2. Tap Investor, NFT, NFT claim, enter claim code as shared by the issuer on email, social, their website, etc.
  3. Shareholders will receive an app notice that their claim is being processed and, once verified, the digital coupon will automatically appear in your Upstream portfolio, typically within 48 hours. If shares are held at a brokerage you will receive a request for an account statement to verify that you’re a shareholder as of record date.
  4. Once the digital coupon is in your portfolio, you may redeem the digital coupon for the reward or sell the digital coupon to another Upstream user.

How do I sell a digital coupon?

To sell your digital coupon to the Upstream market

  1. Open Upstream.
  2. Tap Portfolio and tap your digital coupon.
  3. Tap Auction.
  4. Set a minimum sell price acceptable to you, as seller, and the end-date of the NFT Auction. As seller, you may not cancel the NFT Auction prior to the end-date.
  5. Tap Auction.
  6. You will be notified at the end of the auction on the result. Unsold digital coupons will appear in the Upstream App’s Portfolio screen. You may re-auction whenever you wish.

How do I buy a digital coupon?

Any interested Upstream user may bid on a digital coupon that was put up for sale by a shareholder.

To buy a digital coupon on Upstream:

  1. Open Upstream.
  2. Tap Market.
  3. Tap NFTs.
  4. Find the digital coupon and tap.
  5. Tap Bid.
  6. Enter the maximum amount you’re willing to pay for the digital coupon.
  7. Tap Bid again.

The value of your bid will be blocked on your Upstream Account while your bid remains the highest bid during a live NFT Auction. If you’re the winner, you will receive an app notification and find your digital coupon (NFT) in your portfolio to hold or redeem for the reward. If you are outbid, then the block will be lifted.

How do I redeem a digital coupon?

The issuer will instruct digital coupon holders on how to redeem the digital coupon for physical merch but the process is typically as follows:

  1. Open Upstream, tap Investor, NFT, NFT Redeem, and enter the NFT ticker symbol.
  2. Tap ‘Notarize’.
  3. Upon successful redemption, the holder will be sent, via push notification, a unique, secret redemption confirmation code.
  4. Supply this secret code to the issuer to fulfill the utility offered by the digital coupon. The issuer will only fulfill the utility once per unique redemption code.
  5. After a digital coupon is redeemed the digital coupon is removed from the Upstream portfolio of the user and the reward is delivered by issuer.

For more details and assistance, please visit our Support Center here.

Find a list of all Upstream issuers here: https://upstream.exchange/BrowseCompanies.


Upstream is actively accepting dual-listing applications from NASDAQ, NYSE, and OTC Markets issuers currently trading on U.S. markets and Alternative Trading Systems (ATSs) that are seeking to offer their shares to a modern-day investor pool that accepts digital currency and traditional payments. Learn more at: https://upstream.exchange/GetListed or reach the team at hello@upstream.exchange.

Learn more about the benefits of dual listing on Upstream here.


Jupiter Wellness digital coupon NFTs received have an economic value of $179, however the NFT (digital coupons) have no royalties, equity ownership, or dividends.

This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.

Commemorative NFTs are for utility, collection, and display only.

*U.S. investors are not permitted to purchase Upstream listed securities. U.S. and Canadian citizens will only be able to trade in securities they currently own, that have been listed on Upstream, for liquidation purposes only.

If funding Upstream with an ACH or wire bank payment, users must complete Upstream’s in-app KYC process to get their new, FDIC-insured, Upstream U.S. bank account details via email. Users may then initiate a funds-transfer from their bank or financial institution to this new U.S. Dollar bank account. If you haven’t completed KYC yet, or didn’t select ‘Bank’ as the ‘Deposit From’ option when you completed the process initially, then please go through KYC again selecting the ‘Bank’ payment method. Users may complete the simple KYC process by tapping the settings icon and the KYC option inside the Upstream app.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, and a full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise’

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