Tag Archives: web3

Upstream can help brands launch NFTs to encourage customer engagement this holiday season By Fernanda De La Torre Using NFTs (Non-Fungible Tokens) can be an innovative way for brands to boost sales and engage customers during the holiday season. Here are some creative strategies that your brand can launch this holiday season: 1. Limited Edition […]Continue Reading

Speculative NFTs are out, making room for the new wave of utility-based digital collectibles By Anastasia Samaras The once-booming world of speculative NFTs, which saw celebrities and artists flocking to the digital realm followed by eager buyers hoping to make it big, is now facing a harsh reality: the vast majority of these NFTs have […]Continue Reading

Upstream adds value to brand’s traditional rewards through NFTs By Fernanda De La Torre NFTs continue to trickle into various industries and their reward programs. Just recently Amex added digital collectibles to their program offering member collectibles to commemorate events and experiences. You may be wondering what NFTs offer that’s different from traditional rewards. Here’s […]Continue Reading

Upstream attended Benzinga’s crypto conference last week in NYC. Here’s what we learned sitting amongst industry thought leaders. By Anastasia Samaras Benzinga, the financial media and analytics platform, has recently joined Upstream’s strategic media community to raise visibility for the influx of issuers seeking a listing on Upstream’s blockchain-powered platform. Last week, the Upstream team […]Continue Reading

By Fernanda De La Torre With the new wave of utility-focused NFTs, more practical use cases have been emerging across sports, music and entertainment where verifiable ownership, transparency, and fan engagement offer additional value. Ticket NFTs are a great example of this and are starting to be leveraged to replace or complement tickets. Here are […]Continue Reading

The community-oriented, relationship bank makes history by being the first traditional bank to integrate Web3 strategies and offer digital membership and NFT perks to members. By Fernanda De La Torre This week UBank, the community-oriented relationship bank joined Upstream and made history as the first traditional bank to integrate a Web3 community-building strategy for members to trade […]Continue Reading

Upstream paves the way for the future of ads in Web3 with new advertising service that pays users for their attention by Fernanda De La Torre The biggest tech companies made over $384 billion from advertising last year, thanks to user data.¹ How much did their users earn? Zero. Upstream believes you should be paid […]Continue Reading

Privacy, anonymity, data control; how online transactions be affected by the move from Web2 to Web3 By Fernanda De La Torre We’ve seen the evolution of the internet from Web1, a “read-only” Web, to Web2, nicknamed the social web where users can interact with the content, and now we’re on our way to Web3. Web3 […]Continue Reading

Strategic brand ambassador Antrel Rolle will counsel professional and college athletes on how to integrate NFTs into their personal brand-building strategies using Upstream By Fernanda De La Torre This week we announced that Former NFL Defensive Back Antrel Rolle joined Upstream as a strategic brand ambassador. We’re thrilled to have Antrel Rolle on board to […]Continue Reading

Custodial Accounts allow minors to safely participate in NFTs & IPOs By Anastasia Samaras Upstream is proud to announce the latest release which features ‘Custodial Accounts,’ enabling children and teens under 18 to safely participate in NFT and IPO offerings on our exchange. A parent or guardian can now generate a KYC identity verification code […]Continue Reading