Upstream to sponsor The Microcap Conference 2024 and power exclusive NFT airdrop for the conference

Upstream to power The Microcap Conference digital collectible NFT By Fernanda De La Torre We’re excited to announce that Upstream will be sponsoring and meeting with issuers at The Microcap Conference in Atlantic City, New Jersey taking place January 30 through February 1, 2024. Members of the Upstream team will be in attendance to answer questions on […]Continue Reading

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Boost customer engagement this holiday season with NFTs

Upstream can help brands launch NFTs to encourage customer engagement this holiday season By Fernanda De La Torre Using NFTs (Non-Fungible Tokens) can be an innovative way for brands to boost sales and engage customers during the holiday season. Here are some creative strategies that your brand can launch this holiday season: 1. Limited Edition […]Continue Reading

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[Not] all NFTs are worthless

Speculative NFTs are out, making room for the new wave of utility-based digital collectibles By Anastasia Samaras The once-booming world of speculative NFTs, which saw celebrities and artists flocking to the digital realm followed by eager buyers hoping to make it big, is now facing a harsh reality: the vast majority of these NFTs have […]Continue Reading

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Insights from Upstream Up Close Ep. 7

Discover strategies to expand your brand’s reach and foster NFT community growth By Anastasia Samaras This week, the Upstream team published the seventh episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This seventh episode focused on how to expand your community by […]Continue Reading

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Spinoff share distributions on Upstream

What’s a spinoff share distribution and how do you participate on Upstream? By Vanessa Malone Upstream, a MERJ Exchange market, is a globally accessible trading app for securities and NFTs. Powered by blockchain technology, Upstream features what we believe to be the future of transparent, instant, peer to peer trading. We are actively accepting dual […]Continue Reading

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How brands can benefit from adding NFTs to their traditional rewards program

How digital collectibles can drive engagement, foot traffic, and convert to more sales! By Anastasia Samaras In the rapidly evolving digital landscape, traditional approaches to rewarding customer loyalty have the potential to undergo a remarkable evolution. The emergence of non-fungible tokens (NFTs) has brought a wave of innovation, allowing brands to redefine the way they […]Continue Reading

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Exploring Upstream’s Cutting-Edge Geofenced NFTs

How Upstream combines location and blockchain technology to create meaningful interactions for brands and their fans By Fernanda De La Torre We’re excited to announce the launch of our enhanced geofenced NFTs on Upstream! This groundbreaking feature aims to provide brands, companies, and public figures with a unique avenue for releasing digital collectibles and offers […]Continue Reading

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Upstream Up Close Recap: Digital Coupons

Exploring Upstream’s digital coupon program that aims to turn shareholders into customers and customers into shareholders. by Fernanda De La Torre This week, the Upstream team published the sixth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This sixth episode touches on […]Continue Reading

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NFTs, a thing of the past, or a different kind of NFT future?

By Fernanda De La Torre In the past year, the value of several popular non-fungible tokens (NFTs) has experienced a significant decrease. Factors like market oversaturation, environmental concerns, the crypto winter, and speculative risks have contributed to the decrease initial in popularity. However, despite this decline, a lot of NFT buyers remain undeterred by the […]Continue Reading

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