Category Archives: NFTs

Racing towards a more sustainable future with Upstream’s carbon removal program By Anastasia Samaras Recently, we announced the launch of Upstream Accelerate, a way for athletes to raise sponsorship by selling Collectibles to their fans leveraging email and social media. Our first initiative with Upstream Accelerate is with the Motorsports community, where racing fans get the […]Continue Reading

ZENITH Automobiles launches Collectibles for fans to sponsor their favorite racecar drivers By Anastasia Samaras We’re thrilled to kick things off for Upstream Accelerate, Upstream’s motorsport sponsorship program, with ZENITH Automobiles!  After ZENITH racing group’s victory at the Ferrari Challenge World Championship 2018, the renowned motorsports company joins the starting line with two of their talented […]Continue Reading

2023: A year of transformation for NFTs Where are NFTs headed in 2024? By Anastasia Samaras This year and leading into 2024, NFTs are going beyond their rocky origins to bring digital ownership to rewards programs, fan engagement, and brand awareness. This could mean rare digital badges depending on membership level, digital versions of loyalty […]Continue Reading

Why NFTs aren’t Dead An Upstream Up Close recap taking an in-depth look at NFT fan engagement, utility & loyalty programs By Anastasia Samaras This week, the Upstream team published the eighth episode of their new Twitter (X) Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This […]Continue Reading

Upstream can help brands launch NFTs to encourage customer engagement this holiday season By Fernanda De La Torre Using NFTs (Non-Fungible Tokens) can be an innovative way for brands to boost sales and engage customers during the holiday season. Here are some creative strategies that your brand can launch this holiday season: 1. Limited Edition […]Continue Reading

Speculative NFTs are out, making room for the new wave of utility-based digital collectibles By Anastasia Samaras The once-booming world of speculative NFTs, which saw celebrities and artists flocking to the digital realm followed by eager buyers hoping to make it big, is now facing a harsh reality: the vast majority of these NFTs have […]Continue Reading

Upstream adds value to brand’s traditional rewards through NFTs By Fernanda De La Torre NFTs continue to trickle into various industries and their reward programs. Just recently Amex added digital collectibles to their program offering member collectibles to commemorate events and experiences. You may be wondering what NFTs offer that’s different from traditional rewards. Here’s […]Continue Reading

How digital collectibles can drive engagement, foot traffic, and convert to more sales! By Anastasia Samaras In the rapidly evolving digital landscape, traditional approaches to rewarding customer loyalty have the potential to undergo a remarkable evolution. The emergence of non-fungible tokens (NFTs) has brought a wave of innovation, allowing brands to redefine the way they […]Continue Reading

How Upstream combines location and blockchain technology to create meaningful interactions for brands and their fans By Fernanda De La Torre We’re excited to announce the launch of our enhanced geofenced NFTs on Upstream! This groundbreaking feature aims to provide brands, companies, and public figures with a unique avenue for releasing digital collectibles and offers […]Continue Reading

Leverage Discord to expand your NFT audience By Anastasia Samaras Non-fungible tokens (NFTs) have the potential to revolutionize the way we interact with and own digital assets. However, in order to be successful, NFT projects need to overly communicate with their audience to share important updates, answer questions, and most importantly bring the community together to […]Continue Reading